How to stay GDPR compliant in your outbound marketing efforts, in 4 easy steps:
1) Don’t buy or use 3rd party lists. you must have the user’s permission.
2) Only contact those who are expecting communication from you (ie. on you forms, make sure they actively choose to receive contact from you).
3) Don’t lose, sell or make public your customer’s info.
4) Get legally protected with your partners, APIs and other businesses that may have access to your data, to make sure they wont do anything non-compliant with it.
The care anyone should have is to not get accused of breach of GDPR. If members of your list don’t complain, and their data stays safe with you, you won’t have any problems.